Why updating your crusty old website matters even more this year
Since the start of this year, I’ve been sitting down for 1:1 consulting sessions with every single new and renewing Offbeat Wed vendor member. (Yes, all of them. My calendar is a colorful mosaic of neurospicy creative pros, and I am LIVING FOR IT.) I’m learning that while every business is unique, the rot is usually the same: crusty old websites that haven’t been updated in months (or years!). Let’s talk about why NOW is the time to stay updated.
How to get found by ChatGPT: a FREE tool for wedding vendors
Couples are asking chatbots about wedding planning, and if machines can’t parse your business, you won’t appear in AI recommendations. Meanwhile, sketchy “AI optimization” services are charging for a basic technical fix you can do yourself FOR FREE. (Barf!!) Offbeat Wed doesn’t gatekeep visibility… We teach it. LET’S DO THIS!
Business, burnout, and the big ol’ blazing hellscape: how creatives can survive a polycrisis
Feeling like the world’s a flaming dumpster of despair? Same. But Offbeat vendors are weird & resilient creatives keeping joy alive through chaos. This piece is your pep talk, panic companion, and purpose reset. Marketing in a polycrisis? Healing through weddings? Let’s be human as hell and make something that matters.
Offbeat Wed is pivoting
Offbeat Wed is shifting its focus to vendors. The previous structure worked for a long time, until it didn’t. What’s become clear is that the work where I feel most useful now is helping the creatives behind the weddings build businesses that actually support their lives. Let’s talk about it.